Search Engine Optimization
Search Engine Optimization (SEO) makes it easier for search engines like Google and Yahoo! to find certain keywords in registered web pages. When someone searches for a word or phrase that pertains to your services, your website will come up closer to the top of the list.
First, we will figure out which words people are most likely to use when searching for your business or service. Once relevant words are found, they are implemented as extra code in the page and specifically developed for the search engine. A “Current Ranking Report” is run to benchmark where you are ranked in the major search engines on your keywords and how often people are visiting your website because of that.
A title for your website is chosen and should include the name of your organization, industry, and a short description of what the business does. It is displayed as the actual link to your site in the search engine results and is also displayed at the top of the browser when visiting that page.
An additional file is also developed called the robots.txt file. This text file is the first thing that a search engine looks for when it visits your web site. It tells the search engine what folders to ignore and which ones to index.
Once all of the required pages have been through the SEO process and the robots.txt file has been developed, your web site is submitted to the dmoz open directory. This directory of web sites is the first place that search engines such as Google and Yahoo! look for search results. Your web site is also submitted to several other search engines that provide free listing services.
Additional research will be performed as to any additional industry specific web directories your web site should be submitted to. Once all of the tasks have been performed you should see an increase in the amount of traffic that your site has over the next couple of months.
Call 252-754-2957 today for a quote to have your web site optimized.
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